You can’t buy loyalty. Or can you?
If your pooch is man’s best friend, what’s your business’s best friend? Think about this. Before receiving a promotional product, 55 percent of people had done business with the advertiser.
After receiving a promotional product, 85 percent of people did business with the advertiser. Okay, here’s another tidbit: Promotional products draw as many as five times more referrals from satisfied customers than an appeal letter alone. Now that’s loyalty!
Bottom line? The right promotional item can turn your customers and employees into your brand’s best friends. From mugs and water bottles to t-shirts and backpacks to pens and portable tech products, if you want to increase customer and employee loyalty, put your logo on a cool promotional product. Oh, and we know just where to get them. Click here.
Source: http://www.ppai.org/inside-ppai/research/
brand, Loyalty, PPAI, promotional, promotional product
